At World Wide Developer Conference (WWDC) in June 2014, Apple promised to please mobile developers by bringing an improvement to their push notification service. They were planning to increase the size allowed for each push notification from 256 bytes to 2Kb.
The change may be easily overlooked, however this is a huge improvement and a game changer for iOS developers. It will enable developers to build apps that do a better job at interacting in realtime with server side back-ends. This is a unique way to plug your application to a more powerful realtime cloud.
For end-users, it means that developers can build applications that are:
- Have more up to date content.
- Are battery and bandwidth efficient.
- Provide a more interactive experience, as more data are readily available when you open the application.
- No more very short truncated message will be displayed on notifications.
For developers, it means a wealth of opportunity to improve the user-experience, connection speed, application latency, and propagate better and more efficient background updates. The larger push size is not only about displaying larger chunk of text in the iOS alert, but also passing metadata to trigger processing (even background processing) in your mobile iOS application.
This is a brand new opportunity to rethink your mobile vs server-side interaction to prepare to amaze your user with a new more realtime experience.
… And there is more good news. The change is not iOS 8 only. It will work equally fine on iOS 7 and OSX through Safari pushes.
For End-Users: Larger notifications in Boxcar iOS
We are pleased to announce that Apple already silently rolled out the feature during the past days. We made it immediately available in our new Boxcar for iOS application. If you are using this app, the benefit is obvious, going from possibly truncated notifications to a fuller / larger content.
You can expect to go from there:
… to there:
For Developers: New opportunity on Boxcar Push platform.
For companies using our developer platform, the changes are being tested and checked by our Quality Assurance team and will be rollout very soon.
Have questions about how to get the best of push notifications in your app ?
— Mickaël Rémond